After another year impacted by the Covid-19 pandemic, we can look back at the innovation, creativity and amazing energy with which our network and partners have supported us in this journey. Instead of feeling nostalgic about the world that was before the pandemic, we have learned to appreciate the opportunities that lie in the unexplored, new and better ways of collaborating and working. Thanks to the pandemic disruption, technological transformation has been faster than we could ever have dreamed of, and the JA organisations across have been at the forefront of these developments. Innovation Camps, hackathons, business mentoring and Trade Fairs have been delivered in online formats using the latest available technologies and allowing for more people to access JA activities. New partnerships have been conceptualised, building on the disruption and rapid changes both in education and in the world of work. Digitalisation and the use of Artificial Intelligence are some of the most exciting areas of innovation for our network.
But we have also taken a new approach and strategic direction beyond digitalisation. Increasingly we want to focus on reaching youth that would most benefit from the life-changing JA experiences – those who are often marginalised, lacking resources and opportunities or living in remote areas. By empowering this segment of European youth we will increase our impact and get closer to our ambition that every young person should have an entrepreneurial experience before leaving school.
The past year saw the birth of a new generation that we call GEN-E. It refers to all those who believe in the importance of education, employment and entrepreneurship, and will be our guiding tagline for the years to come.
So while you are enjoying the achievements of the past school year, consider them only as the beginning of very exciting times ahead!
We remain thankful for your continued support to the next generation of Europeans!